YYX Capital

CREATIVE CONSUMER CAPITAL

YYX Capital is a Family Office, setup to manage the private capital investments of its founding principles

PORTFOLIO IN NUMBERS

Since inception, the YYX portfolio has grown to an aggregate value >£1.5bn

  • Portfolio Companies:

    9

  • Initial Investments Led:

    9/9

  • Average YYX Equity Stake:

    37%

  • Average Initial Entry Price
    Multiple (last round):

    12.5x

  • Partial Or
    Complete Exits:

    4/9

A Selection Of Our Co-Investors

Our investment strategy has been proven to attract later stage, primary & secondary capital, from Tier 1 investors across the globe

OPERATING AT AN ATTRACTIVE MARKET INTERSECTION

YYX focuses on early stage consumer brands leveraging technology

WHAT WE LOOK FOR

  • 1

    Businesses that aren’t easy to replicate

  • 2

    Exceptional brands with strong cut through

  • 3

    Broken markets that are overdue change and/or innovation

  • 4

    Products that can be sold and/or marketed through a diverse range of channels

  • 5

    To invest early, but only into companies we understand the mechanics of, inside out

  • 6

    Founders and/or teams with deep industry specific knowledge, we value experience

  • 7

    Structural or thematic tailwinds within defined sectors, timing is as important as the idea to us

  • 8

    To use the patterns and playbooks we have developed over time to reduce variables and enhance our chance of success

If this sounds like you:

GET IN TOUCH

OPERATIONAL EXPERTISE

Our best in class team are always on standby to aid our companies with active and hands on support, when required

We have carefully assembled vertical specific specialists from a crop of houshold name consumer technology companies, to add real value when required

YYX CAPITAL PORTFOLIO

A concentrated portfolio of companies, that we know inside out

OUR CONTACT DETAILS

OFFICE ADDRESS

YYX Capital Partners LLP
43-44 New Bond St
Mayfair
London
W1S 2SA

EMAIL ADDRESS

[email protected]