Your partner
in Growth

Powering Next Generation Consumer Brands With Capital And Expertise

YYX backs extraordinary founders and businesses, with relentless ambition to propel their ideas from inception to market domination

What We Do

YYX invests in and builds early-stage Consumer-facing businesses.

Our core focus is on special-situations investing, where we co-found businesses with complimentary management teams who bring specific sector excellence, as well as acquire businesses that either show growth potential or require restructuring or turning around.

We will also make meaningful minority investments in growth companies, led by exceptional Founders with big visions we believe in.

Our investment strategy is focused on a concentrated portfolio of companies, supporting our companies through all stages of growth - playing an active and hands on role in assisting our companies succeed.

Current YYX Portfolio

ITCH

Itch uses data to create personalised subscription packs that help pets to live happy & healthy lives

SuperAwesome

An award-winning technology that enables the kids’ Internet. Used by hundreds of brands and content owners, SuperAwesome products provide safe digital engagement with almost half a billion kids every month.

Mahabis

Mahabis is a premium lifestyle brand built around its iconic slipper design. The company has sold over 1m pairs of slippers in over 100 countries. YYX acquired Mahabis in January 2019.

Waldo

Waldo is on a mission to deliver high quality daily contact lenses without the hassle or price tag

Monese

Monese is a globally connected online banking platform, supporting a growing number of consumers and businesses with current accounts.

Near St

NearSt is a retail technology company building the world’s source of real-time local inventory. Their technology, NearLive, connects to any shop inventory system and turns raw stock into quality live inventory data, ready for the web.

Carbon Theory

Carbon Theory is an FMCG skincare brand, that sells their charcoal and tea tree infused products, online and in-store across Europe & US.

Simba Sleep

Mattress e-commerce startup mastering the ‘simplicity of sleep’, perfect for all customers, uniquely harmonising science with experience.

Straight Teeth Direct

Straight Teeth Direct™ is a direct to consumer teledentistry platform that connects users to online dentists globally enabling at home cosmetic teeth straightening with invisible aligners

CEO Testimonials

Norris Koppel

The firms extensive network and leverage across the FinTech sector, allowed Monese to accelerate growth from day one. Further to their tight knit support, I found it hugely beneficial to have a committed growth investor, that has backed the business from inception and contributed a substantial sum in every subsequent funding round up to our $60m Series B.

Lead Seed & Series A Investor - Last Valuation £100m+

Dylan Collins

Sourcing talent has been YYX's biggest value add to SuperAwesome, tapping into their talent network has led to a series of key hires across our product and engineering team. I am hugely appreciative of their stewardship and brand-building ability. YYX have also been a key provider of trusted investment, including our Seed round.

Lead Pre Seed, Seed & Series A Investor - Last Valuation £100m+

Ashleigh Hinde

Utilising YYX's expertise building direct to consumer businesses was integral to Waldo's early traction. Not only did this allow us to realise the early wins, it has opened up new markets where the team have a demonstrable playbook for expansion that would otherwise have taken considerable time and trial/error to execute.

Founding Shareholder - Last Valuation $40m+

Who We Are

YYX Team

Michael Jackson

Michael Jackson

Chairman

Chairman of Sage Group PLC and PartyGaming PLC

James Cox

James Cox

Managing Partner & Chief Strategy Officer

Founder of Simba Sleep and active early stage investor.

Julian Barnett

Julian Barnett

Managing Partner & Chief Investment Officer

Fund Manager of the Polar Capital Paragon Fund.

Kasia Siwosz

Kasia Siwosz

Associate

HSBC, Jefferies, UC Berkeley, former entrepreneur.

Charlotte Harper

Charlotte Harper

Partner & CMO

CMO at Zoopla PLC, UK MD at Match.com and Advisor to Uber, Funding Circle, Transferwise.

James Maunsell-Thomas

James Maunsell-Thomas

Investment Partner

Co-Founder of Community Telecom, investment banker.

Oliver Horsnall

Oliver Horsnall

Investment Partner

Executive at Rosslyn.

Lewis Daniels

Lewis Daniels

Head of Customer and People

Apple, The Caudwell Group and Simba Sleep.

Rob Millington

Rob Millington

Head of Operations

Head of Global Logistics at The Hut Group and COO at Waldo.

Ivana NG

Ivana NG

Associate

Credit Suisse, INSEAD MBA, former entrepreneur.

YYX Branding, Marketing & Advertising Team

We have brought together a team of channel-specific marketing experts, giving our brands access to expertise over and above singular company budgets. Domain-specialist teams feed into our central brand and marketing function and are given ownership of the channel.

Sir John Hegarty

Sir John Hegarty

Founding Partner of Saatchi & Saatchi and Bartle Bogle Hegarty.

Mat Braddy

Mat Braddy

CMO at Just Eat PLC.

Darren Goode

Darren Goode

Elvie, P&G, Apple, L’Oreal, Sony, Paramount, Babylon and Liberty Global.

Tara O’Driscoll

Tara O’Driscoll

Exposure and Baroness Lane-Fox.

The YYX Ecosystem

The YYX ecosystem displays our over arching thesis, which is to centralise expenditure across the portfolio via our integrated technology platform. Whilst giving founders access to an armoury of value-added services and personnel, on-demand.

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