YYX Capital

CREATIVE CONSUMER CAPITAL

Since inception, the YYX portfolio has grown to an aggregate value >£1.5bn

Our investment strategy has been proven to attract later stage, primary & secondary capital, from Tier 1 investors across the globe

YYX focuses on early stage consumer brands leveraging technology

1

Businesses that aren’t easy to replicate
2

Exceptional brands with strong cut through
3

Broken markets that are overdue change and/or innovation
4

Products that can be sold and/or marketed through a diverse range of channels
5

To invest early, but only into companies we understand the mechanics of, inside out
6

Founders and/or teams with deep industry specific knowledge, we value experience
7

Structural or thematic tailwinds within defined sectors, timing is as important as the idea to us
8

To use the patterns and playbooks we have developed over time to reduce variables and enhance our chance of success

If this sounds like you:

Our best in class team are always on standby to aid our companies with active and hands on support, when required

We have carefully assembled vertical specific specialists from a crop of houshold name consumer technology companies, to add real value when required

A concentrated portfolio of companies, that we know inside out