YYX Capital is an investment firm founded by a team of successful company founders, investment professionals, digital executives and entrepreneurs.
YYX invests in early-stage Consumer-facing businesses. We are also interested in special-situations investing, where we acquire businesses that either show growth potential or require restructuring and turning around.
YYX have a full-time team of in-house executives who routinely step in and assist in operating our portfolio businesses alongside our founders. This is our key USP enabling us to unlock value where others can’t, our team includes proven CEO’s, CMO’s, COO’s, CFO’s and HR Directors - offering senior executive bandwidth to our portfolio companies at crucial intervals of growth.
The firm is built on the Partners’ shared belief that deep domain knowledge and proven operating expertise at scale, combined with expansive talent and funding networks, are essential to support businesses achieving their full potential.
Mahabis is a premium lifestyle brand built around its iconic slipper design. The company has sold over 1m pairs of slippers in over 100 countries. YYX acquired Mahabis in January 2019.
Carbon Theory is an FMCG skincare brand, that sells their charcoal and tea tree infused products, online and in-store across Europe & US.
Waldo is on a mission to deliver high quality daily contact lenses without the hassle or price tag
Straight Teeth Direct™ is a direct to consumer teledentistry platform that connects users to online dentists globally enabling at home cosmetic teeth straightening with invisible aligners
Mattress e-commerce startup mastering the ‘simplicity of sleep’, perfect for all customers, uniquely harmonising science with experience.
An award-winning technology that enables the kids’ Internet. Used by hundreds of brands and content owners, SuperAwesome products provide safe digital engagement with almost half a billion kids every month.
Monese is a globally connected online banking platform, supporting a growing number of consumers and businesses with current accounts.
YYX Capital have teamed up with industry leading online experts in the pet industry, to launch their hotly anticipated D2C offering
NearSt is a retail technology company building the world’s source of real-time local inventory. Their technology, NearLive, connects to any shop inventory system and turns raw stock into quality live inventory data, ready for the web.
The firms extensive network and leverage across the FinTech sector, allowed Monese to accelerate growth from day one. Further to their tight knit support, I found it hugely beneficial to have a committed growth investor, that has backed the business from inception and contributed a substantial sum in every subsequent funding round up to our $60m Series B.
Sourcing talent has been YYX's biggest value add to SuperAwesome, tapping into their talent network has led to a series of key hires across our product and engineering team. I am hugely appreciative of their stewardship and brand-building ability. YYX have also been a key provider of trusted investment, including our Seed round.
Utilising YYX's expertise building direct to consumer businesses was integral to Waldo's early traction. Not only did this allow us to realise the early wins, it has opened up new markets where the team have a demonstrable playbook for expansion that would otherwise have taken considerable time and trial/error to execute.
Chairman of Sage Group PLC and PartyGaming PLC
Founder of Simba Sleep and active early stage investor.
Fund Manager of the Polar Capital Paragon Fund.
CFO of Ola Cabs and Co-Founder of Cleartrip.
CMO at Zoopla PLC, UK MD at Match.com and Advisor to Uber, Funding Circle, Transferwise.
Co-Founder of Community Telecom, investment banker.
Executive at Rosslyn.
Apple, The Caudwell Group and Simba Sleep.
Head of Global Logistics at The Hut Group and COO at Waldo.
Credit Suisse, INSEAD MBA, former entrepreneur.
We have brought together a team of channel-specific marketing experts, giving our brands access to expertise over and above singular company budgets. Domain-specialist teams feed into our central brand and marketing function and are given ownership of the channel.
Founding Partner of Saatchi & Saatchi and Bartle Bogle Hegarty.
CMO at Just Eat PLC.
Simba, Decathlon and Just Eat PLC.
Elvie, P&G, Apple, L’Oreal, Sony, Paramount, Babylon and Liberty Global.
Exposure and Baroness Lane-Fox.
The YYX ecosystem displays our over arching thesis, which is to centralise expenditure across the portfolio via our integrated technology platform. Whilst giving founders access to an armoury of value-added services and personnel, on-demand.
