YYX invests in and builds early-stage Consumer-facing businesses.
Our core focus is on special-situations investing, where we co-found businesses with complimentary management teams who bring specific sector excellence, as well as acquire businesses that either show growth potential or require restructuring or turning around.
We will also make meaningful minority investments in growth companies, led by exceptional Founders with big visions we believe in.
Our investment strategy is focused on a concentrated portfolio of companies, supporting our companies through all stages of growth - playing an active and hands on role in assisting our companies succeed.
Itch uses data to create personalised subscription packs that help pets to live happy & healthy lives
An award-winning technology that enables the kids’ Internet. Used by hundreds of brands and content owners, SuperAwesome products provide safe digital engagement with almost half a billion kids every month.
Mahabis is a premium lifestyle brand built around its iconic slipper design. The company has sold over 1m pairs of slippers in over 100 countries. YYX acquired Mahabis in January 2019.
Waldo is on a mission to deliver high quality daily contact lenses without the hassle or price tag
Monese is a globally connected online banking platform, supporting a growing number of consumers and businesses with current accounts.
NearSt is a retail technology company building the world’s source of real-time local inventory. Their technology, NearLive, connects to any shop inventory system and turns raw stock into quality live inventory data, ready for the web.
Carbon Theory is an FMCG skincare brand, that sells their charcoal and tea tree infused products, online and in-store across Europe & US.
Mattress e-commerce startup mastering the ‘simplicity of sleep’, perfect for all customers, uniquely harmonising science with experience.
Straight Teeth Direct™ is a direct to consumer teledentistry platform that connects users to online dentists globally enabling at home cosmetic teeth straightening with invisible aligners
The firms extensive network and leverage across the FinTech sector, allowed Monese to accelerate growth from day one. Further to their tight knit support, I found it hugely beneficial to have a committed growth investor, that has backed the business from inception and contributed a substantial sum in every subsequent funding round up to our $60m Series B.
Lead Seed & Series A Investor - Last Valuation £100m+
Sourcing talent has been YYX's biggest value add to SuperAwesome, tapping into their talent network has led to a series of key hires across our product and engineering team. I am hugely appreciative of their stewardship and brand-building ability. YYX have also been a key provider of trusted investment, including our Seed round.
Lead Pre Seed, Seed & Series A Investor - Last Valuation £100m+
Utilising YYX's expertise building direct to consumer businesses was integral to Waldo's early traction. Not only did this allow us to realise the early wins, it has opened up new markets where the team have a demonstrable playbook for expansion that would otherwise have taken considerable time and trial/error to execute.
Founding Shareholder - Last Valuation $40m+
Chairman of Sage Group PLC and PartyGaming PLC
Founder of Simba Sleep and active early stage investor.
Fund Manager of the Polar Capital Paragon Fund.
Co-Founder of Community Telecom, investment banker.
Executive at Rosslyn.
HSBC, Jefferies, UC Berkeley, former entrepreneur.
CMO at Zoopla PLC, UK MD at Match.com and Advisor to Uber, Funding Circle, Transferwise.
Apple, The Caudwell Group and Simba Sleep.
Credit Suisse, INSEAD MBA, former entrepreneur.
Keystone Law, Powell Gilbert LLP.
Head of Global Logistics at The Hut Group and COO at Waldo.
We have brought together a team of channel-specific marketing experts, giving our brands access to expertise over and above singular company budgets. Domain-specialist teams feed into our central brand and marketing function and are given ownership of the channel.
Founding Partner of Saatchi & Saatchi and Bartle Bogle Hegarty.
CMO at Just Eat PLC.
Elvie, P&G, Apple, L’Oreal, Sony, Paramount, Babylon and Liberty Global.
Exposure and Baroness Lane-Fox.
The YYX ecosystem displays our over arching thesis, which is to centralise expenditure across the portfolio via our integrated technology platform. Whilst giving founders access to an armoury of value-added services and personnel, on-demand.
